Spotlight on
Fundraising
An organization has to take in more money
than it expends. That’s Business 101, even
for a nonprofit. We serve, and there is
nothing I like to talk about more than
service! However, it’s a fact that a club has
to have sufficient funds in its coffers to
conduct service projects and make much-
needed donations in their community and
to our Lion affiliates – LCIF, Alabama Lions
Sight, Helen Keller Memorial, Alabama
Lions Eyeglass Recycling Center, etc.
Accordingly, every year, year in and year
out, our clubs find unique, creative ways to
raise vital funds from the public to use in
service.
The variety of fundraisers executed by 34B
clubs is astounding! One of my favorites
things as I travel around the district is
discovering how each club makes money. I
am always amazed and proud of how the
clubs have carved out a niche in their
community! From horse shows in
Northside, to a turkey shoot in Leeds, to a
duck race in West Elmore, we promote and
execute these programs with precision
after years of practice. Each club has
stories to tell, sometimes “big fish” stories,
about how long their fundraiser has been
in existence, about quirky things that have
happened over the years, and about the
comradery the annual event brings to their
members. Faces glow with pride as these
stories are recounted.
Sometimes when our newer clubs struggle,
it’s partially because they cannot seem to
get a toehold in their town. Other service
clubs may have the main events locked
down after doing them for decades. It’s
important that these clubs are the
beneficiaries of the great ideas our
established clubs have brought to fruition.
Whether you are touting “Vino for Vision”
in Hoover, the “Charity Poker Run” on Lake
Martin in Alexander City, or you’re cruising
“Cars on the Coosa” in Wetumpka, please
report these events in the Lions Portal to
celebrate your success and lend
inspiration to our newer Lions.
I also love to hear how Lions have taken a
fundraiser they have executed for 25+
years and are still looking, every single
year, to improve execution. How in the
world do you go from sponsoring a
community beauty pageant to adding an
auction where 33 baskets of peaches go
for over $80,000? I’m looking at you,
Clanton Noon Lions Club! We all know
beauty and talent are big business and the
Clanton Noon, Clanton Evening Lions Club,
and the Jemison Lions have turned their
pageants into a well-oiled machine.
Some of our club’s fundraisers are large
and high profile, while some are small and
discreet, but they are all effective! This
year, the Anniston Lions Run for Sight sold
so many sponsorships for the official
participant shirt that the printer had to tell
them no more could be added. Now that’s
a problem we should all have! Although
every club is different and fundraisers run
the gamut, they all have one thing in
common and that is Lions finding a way.
Our small but mightly club in Oxford sells
Christmas trees annually, our Autaugaville
Lions Club makes dollars from selling raffle
tickets for a multi-night stay in a mountain
cabin, and our Northport Lions cook up a
delicious “Big Country Breakfast” in their
community. Not to be outdone, our
Liberty City/Reeltown Club raffles select
firearms and our Greensboro Lions Club
runs concessions at sporting events.
From the simple to the complex, the small
to the large, the less than $1,000 to the
over $80,000, our Lions can compete with
the best when it comes to fundraising to
keep service alive in their communities. If
your club is not highlighted in this article,
stay tuned, because it will be in the future.
Every club counts!
DG Tracy Thompson